Perms by New Names to Trick Naturals

A perm by any other name is still a perm

Source: Facebook.com

 

So, companies have gotten whiff, more like a nose full, of the conscious natural hair movement. They are peering out at this growing community and trying to figure out how to market their same ol’ products, like perms and crappy shampoos and such, with new names. Perms are now being called texturizers, shampoos and conditioners have the words all natural  plastered all over the front larger than the actual product name, and other products have eye-catching words like olive oil, shea butter, and mango extract in the descriptions.

I don’t even know why I would want mango extract, to be honest.

But here is a little secret that I will pass along; it is all the same. Those texturizers are perms. Those natural products are the same crap they were pre-natural movement. And that shampoo, it is not special I assure you. Don’t be fooled by marketing tricks. Stick with what you know, products made for our hair, and companies that have some sort of mainstay in this community.

 

 

Whats the difference between natural and organic?

Advertisements

11 comments

    • Yes, the use of the word perm is definitely loose in this instance. Because we all know, us ladies that have had perms before going natural, once you have a perm, your hair will NOT look like that ladies on the box! But, the product definitely harbors false hopes of having both of best worlds. Your hair cannot be genuinely straight, no reverting in sight, AND genuinely kinky/curly/nappy/and the like at the same time. Want straight hair? There are ways around treatments that come in a box with plastic gloves. As a general rule, I don’t trust anything that requires plastic gloves other than maybe hair dye.

      Like

  1. These companies will do anything for a quick buck, but this is why its important to look at the ingredients of the products that you’re buying. Especially when they claim to be natural, but are advertising a straightening system. My eyes are peeled!!

    Simi

    X

    Like

    • Absolutely! It is so important to read the ingredients. Companies are made to make money from trends. That is their business so, that is fine. But, they will NOT be making their next dollar on me by hoodwinking me. They know that black women are smartening up, even women that are not natural, and demanding more from their products. Their solution is to play into our insecurities and what we want at the same time. Make your money companies, but not my money!

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s